Master Class
MASTER CLASS
SOCIAL MEDIA MARKETING
Rabii Outamha & Yassine Al Malih
Overview
The “Social Media Marketing” program is designed to provide you with the knowledge and
skills needed to leverage social media platforms for your projects effectively. This
comprehensive and hands-on workshop will provide you with strategies, techniques, and
tangible tools to maximize your presence on social media, engage your target audience, and
promote the growth of your businesses.
Duration
1 full day (approximately 6 to 8 hours) Target Audience
Target Audience
Entrepreneurs, small business owners, startups, and anyone interested in using social media to grow their business.
Objectives
Understand the fundamentals of social media marketing and its impact on business growth.
Identify the most suitable social media platforms for specific business objectives.
Create compelling and engaging content to attract and retain subscribers.
Develop a social media strategy aligned with business objectives.
Use social media advertising and targeting techniques effectively.
Optimize social media profiles and pages for maximum visibility
Interact with the audience and build strong relationships via social media.
Measure and analyze social media performance indicators to track results.
Implement practical tips and tricks to improve social media performance.
Stay updated on the latest trends and best practices in social media.
Agenda
Module 1 : Introduction to Social Media Marketing
- Importance of social media for entrepreneurs
- Key benefits and challenges
- Overview of popular social media platforms
Module 2 : Defining Your Social Media Strategy
- Setting clear objectives
- Identifying the target audience and buyer personas
- Selecting the right social media platforms
Module 3 : Creating Engaging Content
- Content creation strategies
- Writing compelling captions and headlines
- Incorporating visual and multimedia elements
Module 4 : Social Media Advertising and Promotion
- Introduction to social media advertising
- Targeting strategies
- Budgeting and ad optimization techniques
Module 5 : Building a Strong Social Media Presence
- Optimizing social media profiles and pages
- Interacting with subscribers and responding to comments
- Strategies to increase subscribers and engagement
Module 6 : Social Media Analysis and Measurement
- Key performance indicators to track and analyze
- Monitoring tools and platforms
- Data-driven decision-making
Module 7 : Advanced Tips and Trends
- Emerging trends in social media marketing
- Automation and scheduling tools
Module 8 : Consultation Session
- Q&A
- Consultation and recommendations
Note : The course plan is flexible and can be adapted to specific needs and participants’ skill
levels.
By the end of this training, participants will gain a deep understanding of social media
marketing and practical skills that they can immediately apply to their business. They will be
equipped with the tools and knowledge to create impactful social media campaigns, engage
their target audience, and promote business growth through effective social media
strategies.
Your Instructors:
Rabii Outamha and Yassine Al Malih will lead our masterclass, exceptional professionals
with extensive expertise and a solid digital strategy and marketing background.
Yassine Al Malih
Yassine brings extensive experience and a stellar reputation as a digital marketing expert to our masterclass. With a proven track record in the digital landscape, Yassine has garnered recognition for his innovative strategies and effective execution in digital marketing. His expertise spans social media marketing, content creation, and online advertising. Yassine is known for his ability to drive results and deliver impactful digital marketing solutions tailored to the unique needs of businesses. As a sought-after consultant, he brings valuable insights and practical knowledge to help participants navigate the dynamic world of digital marketing with confidence and success.
Rabii Outamha
As a teacher, researcher, business mentor, consultant, and trainer, Rabii has established himself as a leading expert for entrepreneurs, businesses, higher education institutions, and artists looking to navigate the ever-evolving digital landscape. Rabii takes a multidisciplinary approach, encompassing strategic, entrepreneurship, and design thinking, enabling individuals to cultivate innovative mindsets and overcome challenges. With a deep understanding of business strategy and leadership, Rabii is capable of helping organizations develop robust, long-term, vision-aligned strategies while honing their leadership skills for sustainable growth.
Join Rabii and Yassine for an enriching learning experience that combines theoretical
knowledge with real-world application, equipping you with the skills to thrive in the
ever-evolving digital marketing landscape.
Bonus Offer:
As a participant, you will have exclusive access to our consultant trainers for advice and project recommendations